Today The Australian reported that as much as 80 per cent of media content is derived from public relations material. Jim Macnamara, director of the Australian Centre for Public Communication at the University of Technology, Sydney analysed more than 70 local and international studies published over the past 80 years. His analysis showed the oft-heard [...]
Switch on the TV news, open the paper and its all doom and gloom. The bad economic forecast is a great news story for the media. However it breeds fear, worry and stress. In business this can mean that owners react to the fear with knee jerk reactions such as cutting out advertising, marketing and [...]
Knowing your market is essential for effective PR, marketing and sales. Market research permeates every facet of business. You must remember who you’re talking to as you describe your business to them. You need to know from the very beginning who your customers will be. Many people have a problem focusing on a specific market, [...]
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