For business women networking is a great way to meet likeminded people, make new connections in your industry and learn something new from the people you meet. Making new connections may even help you to gain new clients or customers, promote your business or help someone else to achieve their goals. To help you get [...]
Writing articles and sending them to a publication is a great way to get featured in the media and boost your profile. Many publications will often publish contributed articles if they are well-written, appropriate, interesting and valuable for their audience. Getting your article published in the media will increase your credibility and exposure to your [...]
Have you been asked to manage your business’ Facebook profile but don’t know where to start? Don’t panic! Posting on Facebook on behalf of the business is a great opportunity to communicate with your target audience, build your profile and brand and engage your customers. Here are some tips to help you post on Facebook [...]
As a marketing business your role is to promote your client’s brand and to help sell their products or services, but what about your own brand? It’s a great strategy to promote your own business to improve your reputation, attract potential clients and grow the business. You can use PR strategies to help you achieve [...]
Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to help you direct your messages and communication to the right people in a way [...]
Having great content for your business is important to help you promote your brand, communicate a message and engage your target audience. Engaging your target audience with content is a great way to build a relationship with them, gain valuable feedback and encourage them to become loyal customers. Great content is critical in your PR [...]
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