Public Relations Sydney

How social should a CEO be?

There’s no doubt social media is a worldwide phenomenon with millions of people taking part every second of every day. But as a CEO, is there a place for you to use it to make a positive, and lasting, difference to your business? Yes there is. In recent times there has been a shift to […]

Lessons learnt through social media

Social media has become a way for businesses to improve their relationships with target audiences, manage customer service and gain further insight into what their clients or customers really want. Businesses today must understand that social media shouldn’t be used to solely talk about their service or product offering; it’s about finding out what they […]

What are you saying online?

If you think you can keep your professional and private lives separate online, think again. We’ve all heard stories of people suffering the consequences of a tweet, Facebook update or blog post that shows an employer, client or colleague in a negative light. But what exactly is off-limits, and how do you know what is […]

How to network at professional conferences

Networking at conferences can be a bit nerve wracking, especially if you have never had any practice. However, business networking is an effective way for PR professionals to meet new contacts in your industry or in journalism, or meeting people that can assist in new business development. At conferences you will find most people are […]

What journalists are looking for and how to get their attention

Journalists work in a fast-paced, high-pressure environment everyday and are only looking for stories which capture their attention right away. They constantly receive media releases, phone calls from PR consultants and emails about the latest and greatest product or business ideas. So to make sure you are noticed there are a few things to keep […]

Social media strategy checklist

More and more businesses are using social media because it gives them another avenue to connect with customers but how do you determine which ones best suits your business? Before you sign up and start Tweeting or Facebooking, you should think about the social media strategy. This means taking time to stop and think about […]