Public Relations Sydney

Setting up a company page on LinkedIn

Your business should set up a LinkedIn company page to draw attention to your business and connect with industry professionals and potential customers. A company page creates a new way to share your news, achievements and messages to a greater number of people. A LinkedIn company page is beneficial to your business by providing similar […]

Facebook fan pages versus groups

With Facebook becoming an essential part of any marketing plan it can be confusing to know which applications will most suit your business and best promote your product or service to the right audience. Should you start a basic profile for your company, as if you were an individual user, or perhaps a group or […]

Why should you get involved in forums?

Businesses often overlook forums in favour of more recognised social media platforms such as Twitter. However, forums are a valuable tool for businesses to communicate to their target customers and drive people to their website.An internet forum is an online discussion site where people can post messages to hold a conversation with many other contributors. […]

Top 5 PR tips for PRing your business

Don’t you just hate it when you open a magazine and one of your competitors is featured and you just know that they will get customers from the publicity? You ask why were they featured and not me? The answer is a public relations program. Public relations (PR) is an extremely efficient method of communicating […]

Using Twitter for Business: Engaging your customers online

People are often sceptical when we explain engaging in Twitter can really benefit their business. Creating a Twitter account for your business opens up opportunities for communication and attracts new customers for businesses – when managed correctly. Twitter is an effective method of reaching your target audience in real time, however having a presence on […]

Social Media Strategy Checklist

More and more businesses are using social media because it gives them another avenue to connect with customers. There are so many social media outlets to choose from, but with all the options, how do you determine which ones best suits your business? Before you sign up and start tweeting or Facebooking, you should think […]