Over several years CP Communications has implemented a thought leadership program for the Macquarie University Faculty of Business and Economics which has resulted in significant financial returns and over 200 pieces of positive media coverage. Macquarie University Faculty of Business and Economics offers undergraduate and postgraduate courses in addition to strong academic research in the [...]
So you have just secured that media interview that can make a big difference to your company’s reputation. The ball is in your court now and it is up to you to make the most of it. It is a good idea to think about your interview in three stages – before the interview, during [...]
An effective media list is an important foundation for gaining media coverage in the publications, TV and radio programs and blogs your target audience consumes. A media list documents the key media contacts who would be interested in stories about your business or area of expertise. These media contacts may include journalists, reporters, bloggers, producers, [...]
The relationship between the media and the public relations industry has often been cast as a turbulent one, where ‘stubborn’ journalists butt heads with ‘manipulative’ PR practitioners. The reality is of course much happier. Good and ethical public relations is about mutually beneficial partnerships with the media, leading to the sharing of quality content with [...]
The growth of online has had a huge impact on the traditional media landscape. Media outlets are now shifting online to meet the demand for faster information, and bloggers have more influence and credibility than ever before. Content is delivered quickly, more frequently and 24 hours a day. Getting publicity for your business is no [...]
Choosing to hire a public relations agency is a leap of faith for a business, you are trusting an external organisation to position you correctly in the public eye and liaise with the media on your behalf. Not only are you trusting them with the profile of your business, each month you will receive an [...]
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