If PR stands for public relations, it stands to reason that a vital part of PR is determining who your public is – that is, your target audience. PR is a targeted approach to getting your business’ messages in front of the people you want to see them, and clearly a defined target audience is [...]
CP Communications manages a wide range of communications projects for Columbia, including respite care and low care promotional campaigns, and copywriting various brochures, websites, advertising and blogging. We have achieved an increase in Columbia’s click to website, 100% occupancy of the Willowood Centre through promotional initiatives, and increasing the enquiry rates for all other centres. [...]
The Dubs engaged us to help increase the company’s profile and credibility within marketing and other targeted sectors. The Dubs is a digital engagement agency which creates environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other. After a strategy brainstorming session with The Dubs, we developed [...]
Macquarie University’s Women, Management & Work Conference Macquarie University has been running the annual Women, Management and Work Conference for 23 years, with the conference focusing on Women and Leadership: Ignite your strengths. Leading women spoke about how women can use their unique strengths to become influential leaders. In 2010, PR and social media agency [...]
Hilton Worldwide is the leading global hospitality group, spanning from full-service luxury hotels and resorts to extended-stay suites and mid-priced hotels. For 91 years, Hilton Worldwide has offered the highest quality accommodation and delivered outstanding customer service to business and leisure travellers. CP Communications was approached by Hilton Worldwide Australasia to help it to: Strengthen [...]
CP Communications was engaged to raise the profile in Australia and New Zealand of Aprimo, a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. CP Communications work with Aprimo on a PR strategy that includes media releases, ghost-writing of articles, case studies, pitching and speaking opportunities. [...]
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