There are some mistakes that your client can make in media interviews that have the potential to damage, rather than enhance, their profile in the media. It’s the role of PR professionals to fully train your clients to reduce the chance of insulting journalists or getting negative coverage in the media. PR Daily has provided [...]
Feature articles, case studies, analysis, user stories and opinion pieces are useful PR tools to project an individual’s or company’s thoughts, services, activities, philosophy and expertise. Here is a checklist for writing a great article. Have you thought in what media you would like your article to appear? Have you checked this media for the [...]
Answer plus one: To ensure you maintain control of the interview, don’t just answer the question. Your objective must always be to communicate your key messages. Use the questions as an opportunity to make your points. This is called ‘answer plus one’. In other words, answer the question then add one of your key messages [...]
Social media is all about authenticity, Rohit Bhargava, of Ogilvy USA explained at a recent Frocomm event. Here are a few topics he discussed in his presentation. Media is circular News no longer just generated by journalists. With the help of social media, media has evolved to become a circular process. Individuals are looking to [...]
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Why “No Comment” is never a good idea
Plastered across the media in the last week have been reports of a car crash involving Tiger Woods. For those of you who aren’t aware, the golfing super hero was involved in a car accident outside his home resulting in his wife using a golf club to break him free followed by being admitted to [...]