Public Relations Sydney

What are you saying online?

If you think you can keep your professional and private lives separate online, think again. We’ve all heard stories of people suffering the consequences of a tweet, Facebook update or blog post that shows an employer, client or colleague in a negative light. But what exactly is off-limits, and how do you know what is […]

Tips for staying relevant in PR

The tried and tested traditional PR techniques will always be useful, however in today’s market staying on top of technology is a must. Nowadays, much consumer and corporate correspondence is conducted through online platforms such as Twitter, Facebook and blogging. In order to stay relevant in today’s fast-paced market, you must be flexible and adaptable. […]

Social media strategy checklist

More and more businesses are using social media because it gives them another avenue to connect with customers but how do you determine which ones best suits your business? Before you sign up and start Tweeting or Facebooking, you should think about the social media strategy. This means taking time to stop and think about […]

Social media: Tell people where you are

Once you set up your Twitter, Facebook and LinkedIn accounts, what do you do? Tell people about it! Shout it from the rooftops. It makes it so much easier for people to follow you on social media if you tell them your addresses, or even better, add links to your marketing material so they can […]

What social media platforms are right for you?

With so many social media platforms available, it can be hard to figure out which platform will deliver the best results for your company. However, there are a few things to consider before choosing a social media platform. Firstly, you need to devote time to it. Maintaining your presence on a daily basis is a […]

5 tips to a successful LinkedIn account

LinkedIn is a professional social network with over 100 million users worldwide. When used well, it’s a powerful way to get yourself and your business seen online. Social Media Today has provided an article with five tips on how to successfully market yourself on LinkedIn. 1. Complete your profile: Take the time to complete your […]