Public Relations Sydney

Setting up a company page on LinkedIn

Your business should set up a LinkedIn company page to draw attention to your business and connect with industry professionals and potential customers. A company page creates a new way to share your news, achievements and messages to a greater number of people. A LinkedIn company page is beneficial to your business by providing similar […]

Why some companies fear social media

Social media has been embraced by many people and many companies around the world. However there are also companies that actively avoid, or even fear, engaging with their target market via social media. There can be many different reasons as to why a company will decide to avoid using social media to converse with their […]

How to improve your online reputation

When people hear about you for the first time they will usually Google your name to see who you are and what you do. Chances are that if they find content that they don’t like they aren’t going to get back in contact with you. Fixing your online reputation can be easier than many people […]

Does email marketing work in a world of social media?

Today, using social media is a great way to increase your business’s exposure, improve traffic to your websites and create a better reputation for you and your brand. However, just because social media has become the newest channel added to the ever-changing multi-channelled marketing world, doesn’t mean that you should give up on other methods, […]

How social should a CEO be?

There’s no doubt social media is a worldwide phenomenon with millions of people taking part every second of every day. But as a CEO, is there a place for you to use it to make a positive, and lasting, difference to your business? Yes there is. In recent times there has been a shift to […]

Lessons learnt through social media

Social media has become a way for businesses to improve their relationships with target audiences, manage customer service and gain further insight into what their clients or customers really want. Businesses today must understand that social media shouldn’t be used to solely talk about their service or product offering; it’s about finding out what they […]