content Archives - Page 3 of 3

Great social media content

ClickZ’s Sean Carton has come up with ‘10 Guidelines for Creating Great Social Media Content’. Observing that “all” you have to do to make something go viral is “make it funny” or “focus on sports” is sort of like saying that “all” you have to do to become a famous standup comic is “get on […]

Marketing Predictions For 2010

David Siteman Garland has set his 10 Big Marketing Predictions For 2010 on his blog The Rise to the Top. Here is an excerpt: 1. Big Brands Will Learn From Entrepreneurs, Small Businesses and Niche Brands. These elements of cheap, fast and experimental are going to finally catch the attention of big brands in 2010. […]

Up to 80% of media content is from PRs

Today The Australian reported that as much as 80 per cent of media content is derived from public relations material. Jim Macnamara, director of the Australian Centre for Public Communication at the University of Technology, Sydney analysed more than 70 local and international studies published over the past 80 years. His analysis showed the oft-heard […]

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