Sony Vaio’s Twitter account has generated over £1m in sales, the technology giant has revealed. Speaking at Marketing Week’s Social Media for Brand Building event yesterday, Sony head of corporate communications Nick Sharples said the company sees Twitter as a viable sales platform as well as a tool to amplify PR activity. Speakers from brands [...]
- Filed Under: Advertising, PR tips
- Tagged With: Catriona Pollar, CP Communications, PR tips, social media, Sony, Sony generates sales, twitter
