Public Relations Sydney

How to turn customers into advocates

A brand advocate is a person or customer who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great for your business as they help to build your brand, attract new customers and get people talking about your business. True brand advocates […]

5 tips for better public speaking

Public speaking is a useful tool in public relations and a great way to communicate your key messages while connecting with your target audience. You can participate in public speaking at conferences, events or any time that you intend to inform, influence or entertain an audience. The main purpose of public speaking is to communicate […]

How to ensure you’re getting your money’s worth from a PR agency

Choosing to hire a public relations agency is a leap of faith for a business, you are trusting an external organisation to position you correctly in the public eye and liaise with the media on your behalf. Not only are you trusting them with the profile of your business, each month you will receive an […]

How to prepare for a TV interview

A TV interview is a great opportunity to potentially reach a large amount of people all at once to communicate your message and position yourself as an expert. The visual nature of TV means it’s also a very engaging form of communication. If you have secured a TV interview it’s then important to prepare yourself […]

How to write an effective submission for an award application

Drafting an award submission might be time consuming but entering your business into an awards program is a great way to showcase your achievements, gain recognition for your hard work, and promote your business by telling its story. You can also use your award win to attract new clients as an award from a reputable […]

What not to say in a media interview

Being interviewed by the media is a great way to build your business’ brand awareness and communicate your messages to your target audience. A media interview also gives you the opportunity to start building a relationship with a journalist. If you provide them with the right information and are easy to work with, they may […]