Public Relations Sydney

Use PR to position yourself as an expert

Do you want the media and your customers to take notice of your business? A great way to get noticed and gain media coverage is to position yourself as an expert. Journalists are always looking for experts in a particular field to provide professional comments or quotes for their story. If you have a good […]

Nine tips for getting started with social media

Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media but don’t know where […]

Entry level skills for PR graduates

Finding a job first out of finishing your university degree or diploma is not always easy.  Preparation and having the right skills can be vital when searching for that perfect first placement. In the past 15 years the world of PR has changed dramatically, with more graduates in the field; the market has become greatly more […]

How to use PR to promote a charity

Building the awareness of a charity organisation or charity event is important to encourage donations and support for the cause. Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. As many charity organisations have a strict budget they may not be […]

How to discover what the media are writing about

Are you constantly trying to guess what the media will be writing about next, and getting it wrong? Knowing in advance what a journalist will be writing about can help you to pitch the right angle at the right time to gain media coverage. By doing some research and looking in the right places you […]

How PR professionals can take advantage of the mobile revolution

Mobile devices have become a major tool for communication. Globally there are over 4 billion mobile phones in use, with 1.08 billion of those being smartphones. Mobile phones have countless uses ranging from communicating with others, searching the internet, purchasing goods and services, playing games, reading books, updating and checking social media profiles, playing music […]