Public Relations Sydney

How speaking opportunities can help your business

Speaking at a conference or event is an effective way to build your profile and credibility and position yourself as an expert in your industry. In today’s competitive market being positioned as an expert in your field can lead to new business opportunities and an increase in sales and new customers. The benefit of speaking […]

Make the most of your media coverage

When you achieve a great media article what do you do? Do you take note of it and then file it away? Achieving media coverage is a good way to build your profile, increase your reputation and communicate a message to your target audience. Instead of just filing away your article, you can implement further […]

What to do when a journalist calls

If a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand. To make the most of this opportunity you need to make sure you are prepared […]

What you can learn from a PR strategy for a university

We’ve been working with Macquarie University’s Faculty of Business and Economics for several years and have achieved some great results with PR. During this time we have developed many great PR tactics and tips we’d like to share. These tactics can also be applied to businesses, especially those in the education and training space to […]

Boost your profile with expert articles

Writing articles and sending them to a publication is a great way to get featured in the media and boost your profile. Many publications will often publish contributed articles if they are well-written, appropriate, interesting and valuable for their audience. Getting your article published in the media will increase your credibility and exposure to your […]

How to work with your PR agency

Hiring a PR agency is a great way to help your business gain media coverage, increase its brand awareness and achieve its PR goals. A PR agency can create a targeted PR strategy to help you communicate the right message to the right audience at the right time. When working with a PR agency it’s […]