- Use Google Insights to find whatever keywords related to your business are being searched for the most and watch for trends.
- Become an expert, start a blog and use your knowledge for good. We’re operating in a knowledge-based economy. Be the fountain of knowledge, be prolific and people will turn to you, and when they turn to you, you can start relationships with them.
- Start a Facebook group that people will want to join and subtly sponsor it. Don’t just start a fan page for your business, create a community that people want to be involved in. If you sell surfboards, create a fan page for six foot waves. If you sell candles start a Facebook group for people who are afraid of the dark.
- Figure out whoever the key influencers are for whatever it is you’re selling. Read their blogs and leave comments on them regularly.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.