Edelman’s Eurpoean CEO, David Brian has summarised an interesting attempt to measure social media via what they call the “Social Media Index“. This is an attempt at opening a debate about how to rank social media.
They test drove their methodology by using the top 30 bloggers from the CNET Blog 100 list and scored them based on their presence in the following:
Blog – analysed Google Rank, inbound links, subscribers, alexa rank, content focus, frequency of updates, number of comments
Multi-format – analysed Facebook – number of friends
Mini-updates – analysed Twitter – number of friends, followers and updates
Business cards – analysed LinkedIn – number of contacts
Visual – analysed Flickr – number of photos uploaded from the person/s or about the person/s
Favourites – analysed Digg, del.icio.us
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