The way we communicate is constantly changing, which means PR professionals need to adapt quickly to get their message to their target audience.
The skills PR professionals have today will be vastly different in the future.
Communications Conversations has predicted the top skills PR professionals must have in 2022.
Blogs will only increase in number and popularity in the future, which means PR professionals need to incorporate blogger outreach into their strategies. Blogs are a great way to reach a huge number of readers in a niche subject area. PR professionals need to learn how to communicate with bloggers and use this media platform to deliver their messages to a target audience.
Copywriting for advertising
In the future online advertising may focus more on the message delivery then the creativity of the ad. PR professionals can create advertisements for Facebook, enewsletters, Google Adwords and more. This means PR professionals need the skills for writing great online advertisements.
PR professionals will need to know how to measure and analyse data in a range of areas such as engagement on social media sites and the impact of a communications campaign on a business. PR professionals will need to know how to use data analysis tools and how to understand and communicate the results they gathered.
Clients may want PR professionals to create unique company content such as videos or podcasts. PR professionals will be expected to know how to use video editing programs such as IMovie or sound editing programs such as Garage band.
Search Engine Optimisation
PR professionals will need to know how to make the most of SEO to get their messages seen by the most amount of people.
Manage digital content
PR professionals will need to learn how to create, manage and analyse digital content. For example they will need to know how to use WordPress to create or update a website.
And our favourite: Create and curate content on social media
In the future PR professionals will own social media content creation and digital marketing. PR professionals can do this effectively because they know how to write engaging and valuable content for social media.
If you want to get ahead in the PR profession why not start learning these new skills now and be prepared for the future today.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.