No matter your politics – it has to be said Sarah Palin has shot into international prominence from “thin air”.
So how did she do it? Using a PR Agency.
As reported by msnbc an outside public relations expert hired under a contract with the state Department of Natural Resources pitched the “upstart governor” as a crusader against Big Oil.
She was discovered by the national news media at least in part because of a determined effort by a state agency to position her as an oil and gas expert who could tout Alaska’s determined effort to construct a natural gas pipeline.
The contract was the only time the Palin administration hired an outside PR consultant to set up media interviews, a function performed in many states by government employees.
Her high-visibility campaign paid off, helping Palin win notice from political pundits, who began including her on lists of long-shot choices for the vice presidential spot.
While many factors played a role in Palin’s rise, including her background in broadcast journalism and the appeal of her life story, she also benefited from expert counsel on how to take her message to a national audience.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
