PR case study – Starlight Cinema


Starlight Cinema is the biggest and best outdoor cinema for those living and working on Sydney’s North Shore (and those brave enough to cross the Sydney Harbour Bridge)! It runs over the summer months in Pittwater and North Sydney.

CP Communications was engaged to significantly raise the profile of Starlight Cinema on the North Shore and with major metros in the entertainment sections. Jill Keyte, Managing Director of High As A Keyte, a boutique event management company, “engaged CP Communications to promote the ‘jewel in its crown’ of annual events, Starlight Cinema, because we were looking for a PR company with a different approach”.

Using media releases as the medium to distribute information and engage journalists’ interest, CPC wrote and distributed 10 releases over the season. Topics ranged from a family theme targeting family and parenting journalists and publications, to music publications with bands at Surf on the Turf, activities for Australia Day and entertainment writers were contacted for the launch of both seasons.

In addition to media coverage, CPC also devised a strategy to target people not on the Starlight Cinema mailing list, by offering giveaways via enewsletters distributed to thousands of people. These included Clearly Business, Sydney Writers Centre and PRIA.

Massive media coverage was achieved with over 25 print articles covering the Cinema, and over 45 online articles/mentions. Many publications covered Starlight Cinema, including The Sydney Morning Herald, Daily Telegraph, Sun-Herald, City Weekly, Good Weekend, Drum Media, Real Surf, Mosman Daily, Peninsula Living, Northside Courier, The Manly Daily, Northern Beaches Weekender and www.news.com.au

“We liked Catriona’s enthusiasm for Starlight Cinema, her ideas and persistent drive to attract publicity, she provided excellent service,” Ms Keyte said.

 

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au. 

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