Freestyle Media is an online media agency specialising in driving traffic to websites and converting online customers into purchasers of products and services. Freestyle Media had grown significantly since it was established in 2001 by Fred Schebesta, but needed further work on credibility building and improved brand awareness within the media.
Using Fred’s win as ADMA Young Direct Marketer of the Year as the launch pad, CPC implemented a PR strategy initially focusing on the marketing and business media. A media release was distributed on his win, and then CPC developed a series of editorials and commentary on the industry. Key journalists and publications were targeted and the editorials were pitched into the publications.
To improve his credibility and position Fred as an online marketing expert, CPC developed a speaker’s profile and pitched him to business networks and industry associations to speak about the secrets of online marketing. As an experienced blogger, CPC also pitched Fred in that capacity.
Within days CPC had achieved media coverage in several industry publications, including B&T and AdNews. Feature case studies have been covered in Marketing Magazine and Fred now has individual blogs on news.com.au and www.SmartCompany.com.au
Extensive speaking engagements have firmly positioned him as an expert in online marketing and he has spoken at CeBit, Terrapin, IIR, Search Summit, Ad:tech, to name a few. He is regularly asked to provide industry comment from marketing journalists.
Fred Schebesta said, “Catriona is a trumpeting swan! Elegant at promoting your business to the people who make an impact to your bottom line. Before Catriona worked with our PR we had zero profile and now we are on the journey to high profile.”
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
