“Our brief to Catriona was for her to help us raise our profile in the marketplace because our competency is technology, whilst Catriona’s competency is PR,” General Manager, Sales – Northern Region Runi Nielsen-Candido said.
Without a technical background, CPS Technology’s product offering can be hard to understand. As CPC discovered, this can be an issue in the sales process, as sales staff needed to talk about solutions and how CPS Technology products solved business issues and saved money.
To solve this situation, CPC developed a series of case studies which are used in the sales process and also pitched them to key industry publications to support sales campaigns. “Catriona has a great ability to understand and interpret the core issues of our business in order to position our company to maximise our potential,” she said.
In addition, CPC proactively created new media opportunities and used “her fantastic relationship with the media” to achieve coverage in AustralianIT, Voice & Data, Australian Personal Computer, The Rust Report, ITnews, CRN, InfoQuorum, CRM, CallCentre.net, Government News, Local Government Manager, Local Government Focus and My Business.
“Working with Catriona has made a real difference to our business profile,” Ms Nielsen-Candido said.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.