Columbia Aged Care Services is a private aged care group, offering residential aged care facilities across Sydney. CP Communications manages a wide range of communications projects for Columbia, some of which included the closing and opening of an aged care centre, respite care and low care promotional campaigns, and copywriting various brochures, websites and advertising.
The launch of the Willowood Centre comprised an initial community awareness campaign when the building was demolished, which included letters to residents and their families and managing staff communication. CEO Anne Tucker said the closure of Willowood was “obviously a very sensitive project and Catriona handled all of the media and communications with skill, sensitivity and professionalism”.
CP Communications was responsible for the launch of the new Willowood Centre by local Federal Member The Hon Dr Brendan Nelson MP. This included inviting industry and local media, developing a video of the rebuild, speeches and briefing Dr Nelson. In addition to the launch, CPC developed media angles for the sustainable aspect of the building.
The Willowood Campaign was covered in every industry publication, including InSite, Hospital Healthcare, AgedCare Australia, www.EnvironmentalManagementNews.net and both the Sydney Weekly and North Shore Times.
“Catriona successfully promoted the launch our new centre, following the rebuild and is achieving very positive media coverage in the papers and industry magazines. She is increasing our profile within the community through creative and original strategies,” said Ms Tucker.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
