Nestle moves to social media

An interesting article in The Australian regarding Nestle latest advertising campaign, they are only using social media. No traditional media will be used in the campaign.

This is a really interesting move by Nestle, who are specifically targeting teenage boys.  The campaign includes a multi-player online game, online videos and mockumentaries (mock documentaries), interactive banner ads, a website and a mobile component.

As reported in The Australian:

“John Broome, Nestle’s confectionery head of marketing, said that five years ago the money would have gone to television, radio and outdoor, but the internet and social media were now better for generating word-of-mouth among teens.”

“We know that teenage boys are spending on average 13 hours a week online playing games, so designing a new game for them really gets into their world,” Mr Broome said.

“What we are looking for is to see how much we can get out of our (online) media without necessarily having to pay for it all.”

 

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au. 

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