From a PR perspective it may be very important for you to see who is commenting on your business or your products. Certainly if you are managing a crisis situation you will need to monitor it, not only through the media, but now through blogs.
Tracking company, Technorati tracks the number of links, and the perceived relevance of blogs, as well as the real-time nature of blogging. Technorati automatically receives notification from weblogs as soon as they are updated, it can track the thousands of updates per hour that occur in the blogosphere, and monitor the communities (who’s linking to whom) underlying these conversations.
According to Technorati data, there are about 75,000 new blogs a day. Bloggers update their weblogs regularly; there are about 1.2 million posts daily, or about 50,000 blog updates an hour.
To search for comments in blogs, go to http://www.technorati.com/ and type your search terms.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.