So you have a great story, it has been pitched to a journalist and now they want to interview you. Here are some key tips for managing the interview.
Read below and for the full media interview tips sheet download Key tips for managing a media interview
Answer plus one – To ensure you maintain control of the interview, don’t just answer the question. Your objective must always be to communicate your key messages. Use the questions as an opportunity to make your points. This is called ‘answer plus one’. In other words, answer the question then add one of your key messages or key issues outlined in your game plan.
Answer in your own time – The journalist is interested in what you have to say, so don’t get flustered if you can’t think of an answer immediately. Just take your time, collect your thoughts and take a deep breath before you answer. Don’t fill in the silence. Some journalists use it as a technique in the hope you will fill the silence with unplanned information.
The “no comment” rule – Don’t say “no comment” as it implies confirmation of the question. Say “I can’t respond directly to that for legal reasons, however, what I can tell you is…” However, never allow wrongful allegations to stand.
Don’t use jargon – Every industry has its own jargon. Remember who your target audience is and communicate in language they will understand.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
