• Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Shop
  • Contact

Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Shop
  • Contact

Marketing Predictions For 2010

David Siteman Garland has set his 10 Big Marketing Predictions For 2010 on his blog The Rise to the Top. Here is an excerpt:

1. Big Brands Will Learn From Entrepreneurs, Small Businesses and Niche Brands.
These elements of cheap, fast and experimental  are going to finally catch the attention of big brands in 2010. Instead of ignoring the little guys, a painful realization to many larger companies when 2009 ripped apart their business, is going to lead to entrepreneurs being a trusted resource and strong case studies.

2. Digital Schmoozing: Networking Online
My favorite phrase. Call it networking. Call it relationship building. Call it whatever you want. Bottom line is being able to network online is going to be a HUGE element of marketing in 2010.

3. Death Of The One-Way Website
The corporate-speak, one-way website is dead. It has always been boring, but now it is really on its death bed. Your website is like your clothes and smile. It will be the first thing people notice when they find you and see you. Your website could be your greatest marketing asset.

4. Content Marketing: Brands As Media Sources And Publishers
Never before has the barrier of entry been so low to create your own content. A plan, a blog  and a few pieces of equipment if you want to do video or audio is all you need (or of course text).

5. Online Video: Forget Viral Focus On Function
Everyone wants to create a “viral” video. Sure, a viral video is a marketing weapon if you can do it, but the real benefit of video to marketers in 2010 is content.

6. Death Of The 30-Second Ad: Rise Of Creative Paid Content
Is the 30-second ad dead? Short answer: Pretty much. Why? Customers had to be interrupted and everyone hates interruptions especially when the company is essentially guessing that I might like something because I like something else. Does it still work for mass marketing? Sure, to some extent…but make no mistake, it is dying.

7. Reputation Marketing: Customer Service And Caring
Innovative customer service and caring has always been one of the best ways to market and will become even more prevalent in 2010.

8. Event Marketing
You can do all the online marketing in the world, but face-to-face is vitally important and nothing really replaces it. As Chris Brogan told me (paraphrased), we may not be able to see each other in person for a year, and we can use social media to keep in touch, but nothing replaces the face-to-face interaction.

9. Social Media: No Longer A Buzzword In Marketing

More and more users and brands will pop up, but without real “rules of engagement” many will not be maximizing the potential and need a little help (many of my consulting clients fall into this boat).

10. Relationships, Relationships, Relationships.
Treat your customers (potential and current) like gold online and off and you will win the 2010 marketing game.

Read the full article.

 

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au. 

Filed Under: Marketing tips Tagged With: Catriona Pollard, content, CP Communications, event marketing, Marketing predictions, Marketing Predictions For 2010, niche brands, reputation marketing, small businesses, social media

Related Posts

  • PR and social media tips to help improve your businessPR and social media tips to help improve your business CP Communications Director, Catriona Pollard recently shared her 101 PR and Social Media Tips in a new eBook […]
  • Why your business should start pinning on PinterestWhy your business should start pinning on Pinterest Have you heard the saying a picture paints a thousand words? Well your business can do just that on […]
  • Creating a social media strategy A social media strategy is essential for any business using social media. A social media strategy will help […]
« Why “No Comment” is never a good idea
Is it time you Facebooked your business? »

Talk to us on 02 8969 6088

Contact Us Today!

Categories

  • Advertising
  • Articles
  • Awards
  • Blog tips
  • Blogroll
  • Business
  • Case studies
  • Clients
  • Content
  • Entrepreneur
  • Events
  • Great websites
  • In the news
  • Marketing tips
  • Media tips
  • Networking
  • PR tips
  • Public Relations
  • Resources
  • social entrepreneur
  • Social Media
  • Tech tips
  • Thought leadership
  • Twitter tips
  • Websites
  • Writing

Search

Need help with your PR? We build brand reputation and offer real solutions to business challenges, and do whatever it takes to get the results you deserve. We’d love to hear from you.

Preferred method of contact:PhoneEmail

captcha

CP Communications is a Sydney Public Relations Agency who are experts in media relations and personal branding, and are known for getting amazing results.

Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2021, all rights reserved
Neutral Bay NSW 2089 | P:0411 023 974 | Contact Us

Privacy Policy & Disclaimers