David Siteman Garland has set his 10 Big Marketing Predictions For 2010 on his blog The Rise to the Top. Here is an excerpt:
1. Big Brands Will Learn From Entrepreneurs, Small Businesses and Niche Brands.
These elements of cheap, fast and experimental are going to finally catch the attention of big brands in 2010. Instead of ignoring the little guys, a painful realization to many larger companies when 2009 ripped apart their business, is going to lead to entrepreneurs being a trusted resource and strong case studies.
2. Digital Schmoozing: Networking Online
My favorite phrase. Call it networking. Call it relationship building. Call it whatever you want. Bottom line is being able to network online is going to be a HUGE element of marketing in 2010.
3. Death Of The One-Way Website
The corporate-speak, one-way website is dead. It has always been boring, but now it is really on its death bed. Your website is like your clothes and smile. It will be the first thing people notice when they find you and see you. Your website could be your greatest marketing asset.
4. Content Marketing: Brands As Media Sources And Publishers
Never before has the barrier of entry been so low to create your own content. A plan, a blog and a few pieces of equipment if you want to do video or audio is all you need (or of course text).
5. Online Video: Forget Viral Focus On Function
Everyone wants to create a “viral” video. Sure, a viral video is a marketing weapon if you can do it, but the real benefit of video to marketers in 2010 is content.
6. Death Of The 30-Second Ad: Rise Of Creative Paid Content
Is the 30-second ad dead? Short answer: Pretty much. Why? Customers had to be interrupted and everyone hates interruptions especially when the company is essentially guessing that I might like something because I like something else. Does it still work for mass marketing? Sure, to some extent…but make no mistake, it is dying.
7. Reputation Marketing: Customer Service And Caring
Innovative customer service and caring has always been one of the best ways to market and will become even more prevalent in 2010.
8. Event Marketing
You can do all the online marketing in the world, but face-to-face is vitally important and nothing really replaces it. As Chris Brogan told me (paraphrased), we may not be able to see each other in person for a year, and we can use social media to keep in touch, but nothing replaces the face-to-face interaction.
9. Social Media: No Longer A Buzzword In Marketing
More and more users and brands will pop up, but without real “rules of engagement” many will not be maximizing the potential and need a little help (many of my consulting clients fall into this boat).
10. Relationships, Relationships, Relationships.
Treat your customers (potential and current) like gold online and off and you will win the 2010 marketing game.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
