Content is king – it’s a something we have all heard but have you really thought about what it means to you as a writer? How does that statement impact your writing style?
Get in Front Communications discusses the three C’s of powerful content that will help you to engage your audience with your writing – whether it is a new blog post, an article or a speech.
1. Be Clear:
If you are confused when you write more often than not your audience will be confused while reading your work. Before you begin to write, plan out what you want your main message and key points to be. Think about your theme and try to use real life examples to further justify your message.
2. Be Concise:
In today’s world, gaining people’s attention and then keeping it is a real challenge – especially if it’s the written word. It is critical to write with precision as if people become confused you’ll lose them. Simply make your point and be done with it.
3. Be Compelling:
Emotion connects us with other human beings. When you write add in some emotive language – be it a real life example or an anecdote – write something that reveals emotion.
Writing is all about engaging with your audience – capturing their attention and communicating with them. If you don’t write in a clear, concise and compelling way chances are you will lose your audience’s attention due to confusion, lack of interest or boredom.
Are you using the three C’s?
Read the full article here.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.