Quotes are an important part of any media release because they add value to your story.
If you include great quotes in your media release a journalist will be more likely to write a story about it.
PR Daily has provided some tips on how to write great quotes for your media release.
Don’t use corporate verbs: Don’t use corporate buzz words that sound meaningless such as synergize, leverage and facilitate. Use descriptive words that your target audience will understand and words that add value to the quote.
Use conversational language: Don’t use a quote that sounds like it has been copied from a formal corporate document. Use a quote that will add value to your story and clearly explain the main point of the story. Quotes that are written in a conversational style sound like they have been said during an interview.
Shorten long quotes: Quotes should be no more than one or two sentences long. If your client gives you a very long quote then paraphrase their main point and include it as a sentence in the media release.
Ask great questions: If you need better quotes from your client then you might need to ask better questions. You can ask them for anecdotes or metaphors to explain their comment in a more attractive way. You can also ask them follow-up questions after your interview if you need new quotes.
Quotes can make or break your media release so take the time to ask the right questions and gain great quotes from your clients.
Read the full article here.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.