Do you want to write a media release but can’t think of anything newsworthy happening in your company? Then search a little deeper and you could be surprised by how many stories are waiting to be told about your company.
To write an effective media release it must have a newsworthy angle or content. Finding this newsworthy angle can be difficult if there is nothing obviously exciting happening within your company.
PR Daily has provided some great tips on how to find newsworthy stories in your company.
- Cover all stories: You can write a media release about any new products, services or upgrades in the company. These announcements can be new hires, new office locations, website redesign, attending a trade show or recent awards won. The key is to pitch the media release to publications that run those kinds of announcements.
- Talk to co-workers: You can write a media release that celebrates the accomplishments of your company’s employees. If you focus on a specific employee each month your customers will become familiar with the people behind your business or brand. This helps you to create a stronger relationship with your customers.
- Start an exciting event: You can encourage your company to start an event or a promotion to gain publicity for your company. You can then write a media release about the event or competition.
To write a media release you need to start doing some in-depth research into your company to find a newsworthy story. Remember to keep in mind the journalist you will be pitching the release to because the story has to be newsworthy for their publication.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
