As a follow on from Part 1 – It is worth remembering that every media is merely a conduit to an audience. Who are the people you would most like to read your article and what is the best media to reach them?
Using lots of jargon in your article will lose you a lot of readers, and detracts from the quality of your message. If an article cannot be understood by a reasonably intelligent person who is not involved in the sector, it is likely to be overly¬ jargoned. This is particularly so for technical and information technology subjects.
It is important that the article is factual. Your views alone on where the stock exchange may be heading are of little interest or value outside your office or telephone circle. Research which factually supports your position or conclusion is valuable.
If you are offering opinions or arguing a controversial or adversarial position, you’ll need to back it with facts, preferably new ones or make sure you pass the “so what” test in capitals.
To gain attention and enhance credibility your opinion must be intellectually sound. If your opinion contributes a genuinely fresh and different perspective to a topical issue, then it has a better chance of receiving the prominence it deserves.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
