When people hear about you for the first time they will usually Google your name to see who you are and what you do. Chances are that if they find content that they don’t like they aren’t going to get back in contact with you.
Fixing your online reputation can be easier than many people think as most people don’t want to spend copious amounts of time sifting through search results – most people are content just looking at the first page.
Andrew Hennigan has provided several tips on his blog that will help most people improve their online reputation.
Google yourself: Don’t wait until somebody else does it and points something out; be proactive and do it yourself! Also, Google is always changing their algorithms and indexing new content so it’s important to check Google at least once a month.
Remove hide any negative content that you control: For most people this would be their Facebook page. If you have negative content on any site that you control the best options are either to delete the page or change the privacy settings to private. The less negative content visible, the better.
Create new, good content to push down unwanted content: Push down all other unwanted or negative search returns by creating new, good content. Search engines like new content, especially on high ranking sites so the more new profiles, articles and other content you put up the more likely it will be that your old content is pushed down.
These are just some simple ways that you or your business can clean up the reputation you have online. Of course there will always be some cases where the issue of improving online reputation is much more complex and in these cases professional help may be required.
Read the full article here.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
