When it comes to helping people reconcile their public and private lives on social networks, it’s not an easy task. How can you ensure compliance without having the rules and regulations that seem to stifle self expression and discussion?
The best way to ensure that employees buy-in to your social media policy is to educate, provide resources and build the right processes. When writing a policy it is important to make sure that it clearly states what can and can’t be done, and what the consequences are.
Here are some tips from Mashable.com that will help you keep on track when writing social media policies:
- Understand: Understand your organisational objectives and map your goals of social media engagement to that. An understanding of your employees’ social media abilities will also help.
- Educate: Commit to on-going workshops that involve social media training.
- Extend the conversation: Be approachable through a created space where your employees can ask questions.
- Empower: Make sure to focus the discussion on positive behaviour in your organisation.
- Create a solid process: Make sure that every part of the organisation is looped in. Find a way of sharing information and collaborate around it.
- Tune into “WIIFM”: Ask yourself “What’s in it for me?” and address the positives that come from that. For example, make sure to address how proper social media training is good for employees’ individual careers.
- Address problems proactively and gently: It’s always better to politely point out the problematic tweet or blog comment in private. Identify the problem areas for your organisation and create additional guidance around them.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.