Your target audience are the individuals, groups and communities that have influence and decision making power over your brands’ products or services. They are the ones you are trying to attract and sell to – they are the people want to communicate with.
A business that strategises and creates messages around a specific target audience will be more likely to succeed than an organisation that just creates strategy for “the general public”. Your target audience are the people who are going to react positively to your messages and take action.
The key is to dedicate time to really refine your audience before you start ‘talking’ to them. To clarify your target audiences answer these questions:
- Who needs to hear your message? Who are the people that would be interested in hearing and learning about what you have to offer them?
- Who are the influencers? All target audiences have people who have great influence over their decisions. They can be family members, friends, authoritative figures such as doctors and even the media.
- Who must be moved to action? Who are the targets that actually follow through with the purchase?
- Who has the greatest impact on the business’s outcome? Who are the people who will affect whether you fail or succeed?
Once you have researched and determined your target audience, you can now begin to create strategies, messages and tactics that are tailored to your target audiences needs, wants and values.
Clearly defining your target audience will help you get the best results because your efforts will be targeted to the people who are most likely to respond positively.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
