Social media can be time consuming and overwhelming if you’re trying to control it on your own. So why not enlist the help of a social media team.
You can create your own social media team by teaching other employees how to use social media.
The benefits of a social media team include the generation of new content ideas as well as your business’s increased presence on social media.
Social Media Today has provided some advice on how you can start your own social media team.
Hold a recruiting session: You can hand select a number of people for your team, depending on the size of your company. The most appropriate people for the job are passionate, tech savvy and skilled communicators.
Hold a training session: Arrange for your social media team to attend a training session preferably with everyone in the same room.
Set frequency expectations: You should determine who will post each day, when they will post and how many times a day.
Give your team admin access: Administrative access to all your social media outlets allows your team to create posts as your business and not as their personal profile.
Create social media guidelines: Your social media team will be representing your business online and must therefore present your business in a favourable light. They should also keep you updated on their progress and any issues they have encountered. To ensure you team adhere to these principles, you can create social media guidelines, and have each team member sign them.
By enlisting the help of a social media team you can increase your business’s engagement on social media and create relationships with your fans.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.