Ghost tweeters are teams or individuals who are outsourced by companies to tweet on their behalf. It sounds like a simple concept, and in many ways it is but tweeting for a client is very different to tweeting for your own company or for yourself.
If you are considering becoming a ghost tweeter for someone, or if you already are a ghost tweeter, here are some tips on how to make sure you do it well:
Get to know their topics of interest
Your client’s online presence on Twitter relies on consistency, as social media is all about connecting and engaging with a target audience. When tweeting for your client it is crucial you understand the topics that they wish to be tweeting about. Find out how they want to be perceived, research their areas of interest and stick to it.
Learn their language
When it comes to tweeting for your client you’ve got to know how to talk the talk…or tweet the tweet in this case! Learn the language of your clients. Read articles written by them, listen to them speak and take into account what industry they are in and who their target audience is.
Don’t do anything they wouldn’t do
It can be easy to forget at times that you are not tweeting for yourself. Before you reply, comment or re-tweet anything always ask yourself: “Would my client want to be associated with that person, company or comment?”
Although you may find the tweet funny, interesting or re-tweet worthy, your client may not – it may even be damaging to their reputation. From the very beginning you should learn what conversation your client can be engaged in and what conversation to avoid.
Don’t let trouble brew
As a ghost tweeter you may be on the lookout for negative comments or feedback about your clients. Make sure, if this happens, to respond in a professional and timely manner.
If, however, your response does not seem to work and the problem is lingering, or if it seems to be escalating, contact your client and make sure they are aware of the problem. In any case do not keep quiet and assume it will all blow over.
The best way to be a successful ghost tweeter is to communicate with your client and make sure you completely understand what they want to achieve. A tailored social media strategy will always be more successful and gain far better results than a general plan used across all clients.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
