• Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Shop
  • Contact

Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Shop
  • Contact

How social media has changed public relations

Social media has infiltrated nearly every industry. Public relations practitioners now have to tweak and change their strategies in order to make sure they engage their audiences in the best way possible.

Not only are we now changing the way we communicate and share information with key audiences, we are now using social media to listen, interact and connect with our consumers.

With that in mind, Business2Community have outlined 5 ways that social media has left its mark on the PR industry:

1. It’s a two-way street:
Thanks to social media PR practitioners are able to connect with their audiences on a more human level by inviting conversation, interaction and feedback.

2. Constant engagement:
Gone are the days of the traditional 9-5 schedules. Social media now allows consumers to engage with brands at any time and it’s up to PR practitioners to facilitate constant engagement.

3. Increased demand for digital pros:
The most successful PR people aren’t afraid to explore and embrace new technologies.

4. Navigating the new landscape:
By focusing on a balanced mix of social media and traditional PR like media releases and articles, PR practitioners can help spread customer touch points across all functions within a company.

5. The ever changing definition of success:
No matter what it is in social media, quality reigns over quantity. Long term approaches to social media always gathers the most powerful return on investment.

Read the full article here.

edm-550x-200-get-your-publicity-acceleration-pack-only-97

Unlock the secret of free media publicity. Get your Publicity Acceleration Pack with over 5000 media outlets, real life media hooks, story ideas, and case studies. Don’t miss out! UnknownToExpertFaster.com

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.

Filed Under: PR tips, Social Media Tagged With: Catriona Pollard, communication, CP Communications, CPC, media, pr sydney, PR Tips, public relations, public relations sydney, Public relations tips, social media

Related Posts

  • How social should a CEO be? There’s no doubt social media is a worldwide phenomenon with millions of people taking part every second of […]
  • Be like Apple and use clever PR to launch your new product Mashable reports that Apple has announced the launch of its much anticipated iPhone 5. Before the product […]
  • Top five business New Year’s resolutions and how to achieve them It is probably said every year, but this year has flown by and it’s around this time that people begin […]
« Google+ versus Facebook
Social media strategy checklist »

Talk to us on 02 8969 6088

Contact Us Today!

Categories

  • Advertising
  • Articles
  • Awards
  • Blog tips
  • Blogroll
  • Business
  • Case studies
  • Clients
  • Content
  • Entrepreneur
  • Events
  • Great websites
  • In the news
  • Marketing tips
  • Media tips
  • Networking
  • PR tips
  • Public Relations
  • Resources
  • social entrepreneur
  • Social Media
  • Tech tips
  • Thought leadership
  • Twitter tips
  • Websites
  • Writing

Search

Need help with your PR? We build brand reputation and offer real solutions to business challenges, and do whatever it takes to get the results you deserve. We’d love to hear from you.

Preferred method of contact:PhoneEmail

captcha

CP Communications is a Sydney Public Relations Agency who are experts in media relations and personal branding, and are known for getting amazing results.

Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2021, all rights reserved
Neutral Bay NSW 2089 | P:0411 023 974 | Contact Us

Privacy Policy & Disclaimers