Digital Media’s Willem Reyners Tay’s article ‘Fashion Follies – When social media hurts, not helps‘ exposes how a company’s poorly managed Facebook account has become bad for business.
Social media has been proven to be a great tool to grow your business and connect with customers, but it also has the uncanny ability to surface poor business practices without fear or favour.
Sometimes it really makes you wonder why businesses have a social media presence at all, if they clearly don’t know how to use it effectively.
Take the case of Australian Fashion designer Shakuhachi. With a reasonably slick website one could be fooled into thinking the popular fashion brand was running a professional operation.
The sites terms and conditions also clearly state when customers should expect to have their items delivered. In fact for Australians, it should be the next day.
Given the clearly stated expectation, it is a little worrying to see so many negative comments on their Facebook page with no response from the company…
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