In the past 15 years the world of PR has changed dramatically, with more graduates in the field; the market has become greatly more competitive and at times, it can be bloodthirsty. Therefore standing out from the pack is crucial.
Journalistics has provided some skills on what most employers are looking for in public relations assistance today.
The ability to write in the world of PR is essential. Whether you studied Communications, Journalism or Public Relations, there are primarily four things that will likely be asked of you by your future employer to deliver: sample articles you wrote throughout your degree or diploma, a variety of writing samples such as press releases or a blog post, new media writing samples, and long form writing such as a research report.
These writing tools are likely to be requested by an employer so they can gain an understanding of your work and capabilities. It is important to be aware that a writing task may be part of the first or second interview, so having examples prepared is a good idea so you don’t feel so on the spot.
Showing you have previous work experience can be the difference of what gets your foot in the door. A clear demonstration of places you may have pitched ideas or gained experience working on clients can assist an employer and will make a stronger impression. This is particularly the case if you can use a case study as an example. The results generated should be the focal point rather than the press releases you wrote.
Social Media Experience
If throughout your university experience you developed a presence in social media, for example through a following on Facebook or Pinterest, this may help with securing your first role. Employers are looking for employees who can manage their brands across a range of different outlets. Being able to use and understand these tools is more fundamental than the content you have shared in the past. The ability to show you understand how to gain greater traffic to sites such as using analytical tools is also a bonus.
Be mindful, employers these days are likely to look you up on social media before finalising their decision. So therefore you should ensure your profiles are up to date, and when looking for a role in PR, it wouldn’t hurt to be on Linked In or Twitter.
Multimedia experience is a real bonus however hard to come by when just out of university. These are unique skills and most employers will not expect these from a recent graduate. However, if you have during your years studying gained skills such as managing a blog, using Photoshop, how to shoot, edit and post videos on social media platforms such as You Tube, or how to code, these skills would be extremely hard to pass up by an employer.
What skills do you look for when hiring a recent graduate? Are there any must-have essentials?
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.