Writing myths exist everywhere and although some are flawed and others are just plain wrong, there is one that always seems to be misguided: the belief that writers should ‘dumb down’ their content so all people are able to understand it.
PR Daily has provided a couple of points as to why this advice is misguided and how to write for your specific audience.
Write for your specific audience:
Know who your audience is, take into account their current level of knowledge and write in a language that they are familiar with.
Consider your format:
How will your audience be viewing your work? Will it be via internet or Smartphone, or will it be in print? If your audience can’t properly read your work or download the content then what is the point of sending it out to them? Format always matters.
Choose your adjectives:
Don’t waste space with words that don’t add any value or meaning. When trying to decide which adjective to use, consider which provides the reader with more information.
Challenge your words:
Remove needless words or words that do not add value for your audience. Using pronouns, verbs and writing in an active voice will help you to achieve this.
Usually, when you are writing you will have a specific audience in mind, rather than intending everyone to be interested in it. That specific audience will find your article more useful and enjoyable to read if you take into consideration their interests when choosing your language, format and tone.
Read the full article here.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.