Mobile devices have become a major tool for communication. Globally there are over 4 billion mobile phones in use, with 1.08 billion of those being smartphones. Mobile phones have countless uses ranging from communicating with others, searching the internet, purchasing goods and services, playing games, reading books, updating and checking social media profiles, playing music [...]
A brand advocate is a person or customer who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great for your business as they help to build your brand, attract new customers and get people talking about your business. True brand advocates [...]
Choosing to hire a public relations agency is a leap of faith for a business, you are trusting an external organisation to position you correctly in the public eye and liaise with the media on your behalf. Not only are you trusting them with the profile of your business, each month you will receive an [...]
Being interviewed by the media is a great way to build your business’ brand awareness and communicate your messages to your target audience. A media interview also gives you the opportunity to start building a relationship with a journalist. If you provide them with the right information and are easy to work with, they may [...]
Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. The [...]
When conducting PR activities for your business it’s important to watch the news and to be aware of current newsworthy topics. By doing this you will discover media opportunities for your business and yourself. For example, if you are an insurance company and you notice a lot of stories in the media about rising insurance [...]
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