Today I completed the third Free Online Tools eCourse on ‘Wiki’s’. A wiki is a web space that can be public or private, where you can collaborate with others. In recent times, wikis have progressed significantly and there are now some very nice solutions that give you a lot of functionality. Similar to blogging, you [...]
I completed the second topic ‘Blogs’ on the Free Online Tools eCourse today. Blogging (short for web log) has become one of the most popular online tools that provide people with ‘freedom of speech’ in promoting their own ideas. However, blogs also allow small businesses to raise their profile and promote their expertise through the [...]
A public relations campaign can help your business enormously and it doesn’t have to be expensive. You basically have two choices when it comes to a PR campaign: you can either do it yourself or hire a public relations agency. Assuming you can afford it, and assuming the agency is reputable, you can gain much [...]
Edelman’s Eurpoean CEO, David Brian has summarised an interesting attempt to measure social media via what they call the “Social Media Index“. This is an attempt at opening a debate about how to rank social media. They test drove their methodology by using the top 30 bloggers from the CNET Blog 100 list and scored [...]
Awards can really boost your business. From a PR perspective they are an essential ingredient in a small business PR program. As highlighted in the SMH Enterprise blog recently, savvy small business entrepreneurs realise that the credibility and independent judgements of some awards can add value to their business. Awards provide businesses with a range [...]
The Women in Business Mentor Program helps up-and-coming women business owners (mentorees) grow their business by linking them with experienced business people (mentors). I participated in this program early on in my business and it helped be with planning and confidence. Almost 2,000 women have participated in the Program since its inception 12 years ago. [...]
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