Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. The same can be said for individuals. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert. Personal branding is in [...]
Building strategic relationships with the people important to the success of your business is critical. These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Here are our tips on some key ways you can build relationships with journalists, other professionals in your industry and your customers [...]
For business women networking is a great way to meet likeminded people, make new connections in your industry and learn something new from the people you meet. Making new connections may even help you to gain new clients or customers, promote your business or help someone else to achieve their goals. To help you get [...]
Finding a job first out of finishing your university degree or diploma is not always easy. Preparation and having the right skills can be vital when searching for that perfect first placement. In the past 15 years the world of PR has changed dramatically, with more graduates in the field; the market has become greatly [...]
Building relationships with journalists is a crucial part of a PR professional’s role. When you have a good relationship it’s easier to pitch stories to a journalist and communicate with them. Journalists are very busy and are often more likely to look at your email or answer your phone call if they know who you [...]
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2012 PR disasters
Every year at least one business or individual causes a major PR disaster which is widely reported in the media. PR mistakes can cause irreparable damage to a business’ or individual’s reputation if they are not managed correctly. This year we have seen a few PR mistakes such as public figures saying inappropriate comments as [...]