Whether your business conducts your own PR activities or you hire a PR agency, you can still involve your employees in your PR strategy. As many business owners are very busy it can be helpful to delegate some of your PR activities to other employees to help ease your workload. There are many benefits of [...]
We are thrilled to announced we are one of the top 25 finalists in the Smarter Business Ideas Top Blogger competition! It’s a great honour to be named as one of the most inspiring and innovative business blogs in Australia. Please help us win the People’s Choice award by voting for Public Relations Sydney here. [...]
Halloween was last night and you may have seen some zombies trick or treating in your neighbourhood! There are a number of ideas you can borrow from Halloween that can help to bring your PR strategy back from the dead. For instance: Use evergreen stories: Each year there are many calendar events which the media [...]
Last month marked the two year anniversary of Social Media Women. I believe that milestones are a good time to stop and reflect on achievements and challenges. It was just over two years ago that I started thinking about the idea that women needed a community to explore social media, to come together, network and [...]
Industry events have many great opportunities for public relations. A gathering of professionals or potential clients provides many different ways to build relationships and your brand. Philippa Lowe has written a great article on Flying Solo about how you can use events as PR opportunities. She suggests that you attend, speak at and host events [...]
Australia’s leading journalists, broadcasters, social media advocates and media academics will particpate the Media140 conference. It will be interesting to hear the debate about how journalism is being influenced by Twitter and realtime social media platforms and practices. Freelance Journo Mia Freedman, Mark Scott of the ABC, and Paul Cutler, head of SBS News, will [...]
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