I completed the second topic ‘Blogs’ on the Free Online Tools eCourse today. Blogging (short for web log) has become one of the most popular online tools that provide people with ‘freedom of speech’ in promoting their own ideas. However, blogs also allow small businesses to raise their profile and promote their expertise through the posting of relevant and useful information – just like this one!
The purpose of a blog is to provide a commentary on a particular issue or topic that readers can comment on. The typical format of a blog contains text, images, links to other blogs, and web pages. Blogs are ideal for small businesses as they allow your products and services to be marketed to readers through the information that you provide in your posts. The key to blogging is posting information that is useful so that people will continue to read what you write.
Blogs can be set up quickly and easily through free blog software. I used the free software WordPress which provides many features when it comes to creating and personalising your own blog.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.