• Use other social media mediums to link to your blog – when I post I always tweet about it. So the tweet for this post is “Why blog? My tips on blogging” This means you a driving traffic from twitter to your blog. And interesting tweets are often retweeted so twitter can send thousands of new readers to my blog.
• Feed it into other sites – I also feed my blog into my LinkedIn page and my business & personal facebook pages. This means my posts can be read by a whole other audience.
• Make it up-to-date – I would suggest you post 1-2 times a week. They don’t need to be original articles – although I would suggest 1 per week is. You can also provide commentary or links to other articles that you find interesting.
• Make it relevant – they need to offer helpful relevant information to your target readers. So writing about fast cars for a beauty blog will drive readers away. You want them to keep coming back.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.