There are heaps of events that occur every year that the media will always publish stories about such as Christmas or Valentine’s Day. These stories are called evergreen stories. Evergreen stories are kind of like groundhog day. They come around every year and from a media perspective, they remain interesting and newsworthy every year. Journalists [...]
When you’ve said yes to one too many things, and it’s causing you stress because you don’t think you can cope with the workload, there are a few things you need to do to get organised. It may seem like you’ll never be able to have everything under control, but all you need to do [...]
As we previously discussed, media pitching is a great way to get your stories in front of journalists with the view to getting a story published. However, constantly coming up with new and creative media angles and pitch ideas can become a challenging overtime. Brainstorming is a great way to get the creativity flowing and [...]
The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published. There are many approaches to pitching a story, you could send an email or pick up the phone and talk to a journalist. But before you start writing that email or dialling a [...]
Here we are again, end of another year and planning for the year ahead. But before we get to 2015 there is the festive season to celebrate. For businesses this is a great opportunity to increase your exposure to your audiences. So how can you maximise PR opportunities this holiday season? Capitalise on holiday themes [...]
An editorial calendar is a valuable PR and social media tool that can help businesses to produce effective, timely and targeted content for their target audience. Businesses use multiple channels including blogs, websites and social media channels that all require fresh and exciting content; sourcing and organising this content can be a challenging task. Implementing [...]
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