What the Oscars can teach us about creating content that goes viral

March 4, 2014

Ellen DeGeneres has managed to break Twitter records after taking a ‘selfie’ with Hollywood’s hottest celebrities at the Oscars. The photo smashed the record for the most retweeted image of all time in less than an hour.

This is the ultimate goal of every marketer; to create an idea that ‘goes viral’ and becomes instantly recognisable online.

Going viral refers to when your content achieves extraordinary reach through being shared, liked, retweeted, republished and commented on; earning you a vast amount of views.

It is a powerful outcome for your content and your brand’s reputation.

Users don’t share just anything they find online. They need to see your content as valuable, feel that others will benefit from seeing it and be compelled to share it or engage with it.

You need to ensure that your content offers something of value to the user, whether it’s a great video, expert advice, valuable insight or a humorous image.

Here are some tips to help get your content to go viral.

Understand your target audience
The key to having a successful viral campaign lies in really understanding your target demographic. The success of Ellen DeGeneres’ tweet relied on tapping into her audience’s interest in the top celebrities being honoured at the Oscars this year.

Tap into your audience and find out what their interests are, what kind of content they usually share and the social media networks they access. Tailor your content to ensure that it is relevant to your target audience.

Create unique and interesting content
Your content needs to be unique, interesting and relate to your audience in order for it to create a buzz. The Oscars selfie was unique as it showed a fun and cheeky side to the high profile actors at the formal Oscars event.

Don’t be afraid to add personality to your content and make sure it is never dry or lifeless. Make your brand feel like a friend to your followers.

The top reasons users often share content is because it is:

  • Humorous
  • Exciting
  • Emotional
  • Nostalgic
  • Thought-provoking
  • Surprising
  • Dramatic
  • Cute

Ensure all the content you produce reflects your brand’s values and personality. Hold regular brainstorming sessions to try to capture a range of ideas that can be turned into exciting content.

Encourage engagement
It is important to demonstrate to your audience that you genuinely care about them and what they have to say. Focus on starting a conversation as opposed to advertising your products or services.

Actively engage with your audience by asking questions to generate comments, likes and replies. Answer back to your followers’ questions in a timely manner. By consistently engaging with users, you can help to build a meaningful, supportive community for your brand and extend the reach of your content.

Use visuals
If you look at posts which have gone viral, such as Ellen DeGeneres’ Oscars tweet, you will find that nine times out of ten an image has been used.

When users visit web pages or social media sites, their eyes are naturally drawn to the most colourful part of the page. Including images gives your content a better chance of being shared across different networks, as images grab attention and express ideas simply.

Include photos, infographics, logos or other graphics to your content to give it an edge.

Include sharing buttons
To make sharing easy for your audience, provide the right mix of sharing buttons to your content so that users can share it via their social media channels, website or blog. Put prominent share buttons where they are easy to see, reach and click.

Ensure that you include a call to action within your content so that readers will be encouraged to pass your content along to others.

Make it succinct
For social media posts it is important your message is succinct, catchy and to the point.

For longer-form content such as blog posts, it is also important to be brief and succinct. The way we read internet content is different to how we read print text; people tend to scan the page by skimming over large chunks of text and focusing on subheadings and summaries. Use subheadings, bullet points and spaces to make it easier for readers to scan the article and find your key messages easily.

Users will share your content when it inspires them, makes them laugh or adds value. By taking into account who your target audience are and what they want to see as well as thinking about how to add personality to your content, you can encourage users to share your content.

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook http://bit.ly/ebookprcpc.

 

Tips to create captivating content for your business blog

January 28, 2014

Blog clock_newsletterOne of the most effective ways to build thought leadership and provide valuable content to your target audience is by blogging.

A business blog provides an opportunity for your business to attract the attention of your target audience and transform them into prospective customers or clients.

Blogs have a dedicated readership, which will mean that rather than reaching a large audience who may not be interested in your business, you will have a following of engaged and active readers within your target audience.

It is important to produce quality and interesting content in order to engage with your readers. Start by researching your target audience and gauge what their interests are. You can then tailor your content to reflect these interests.

Blogging can be time consuming and sometimes it is tempting to just list links to other online content for your readers to follow or to post curated content. Whilst this can be helpful for your readers, creating original content will set you apart as an expert in your field.

Here are some great techniques for coming up with interesting blog content.

  • Write a ‘how-to’ piece: Writing a ‘how- to’ post is an excellent way to give your readers content that has value. By teaching them something new, they are more likely to positively respond to your blog and return to read more posts.
  • Comment on industry news and trends: Has there been a new development in your industry? Are there new trends emerging in your field? Provide commentary on issues and trends to build your thought leadership.
  • Ask your audience a question: Asking a question directly engages your readers. When readers answer, ensure that you reply in order to generate a discussion.
  • Share your business’ story: Posting information and images from behind the scenes of your business is an excellent way to develop a relationship with your readers and share your business’ story without being overly promotional.
  • Share your success stories: Sharing success stories is an excellent way to build your business’ credibility. Ask your existing clients for testimonials to include in order to demonstrate the work you are doing.
  • Make the most of evergreen stories: Evergreen stories are events that occur every year such as Christmas, Australia Day or Easter. Use these events to your advantage and create a themed blog post.

Include a call to action at the bottom of every post as well as link to your website or social media channels.

Remember to include social media sharing buttons on your blog posts, so that readers can share your posts via their social media platforms.

Blogs are an excellent way to establish yourself as a thought leader in your industry. Ensure that you are producing relevant and interesting content regularly in order to keep your target market engaged.

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more tips see our website www.cpcommunications.com.au.

 

How to use PR to get ahead of your competitors

December 10, 2013

PR communicate in crowd (4)Are you looking for ways to get ahead of your competitors?

Perhaps you are frustrated that your competitors are regularly featured in the media and want to tackle them head on.

Public relations is a great tool for businesses to stand out from their competitors through telling their story, building their profile and reputation, and communicating with their target audience.

Here are some public relations tactics which you can use to give your business a competitive edge.

Monitor your competition
The first step to stay ahead of your competition is to understand who your competitors are, what they are offering and what type of media coverage they are achieving.

An effective method to keep up to date with your competition is to monitor their media and social media activities through Google Alerts or other media monitoring services.

Google Alerts are free notifications that are sent to you when Google finds new results matching your keyword search terms. Include your competitors in your Google Alert keywords to receive regular updates on their activities. (When you set up Google Alerts make sure you do them for yourself as well.)

There are also several paid media monitoring tools which will monitor all mentions across TV, radio, print and online including social media channels.

Write expert articles
Writing articles is an excellent way to establish yourself as an expert in your particular field and give you an edge against your competition.

Your articles must be relevant, engaging and valuable for your target audience. Articles can be pitched to media outlets, such as newspapers, magazines or blogs, and can result in media coverage for your business.

Provide commentary to the media
The media is always on the lookout for new story angles, expert opinions and advice. Providing commentary to the media is an excellent way to get your business’ name in the media, and demonstrate your own expertise and knowledge in your topic area. This could be as simple as offering a response to an article or pitching yourself to a publication for an interview.

Make the most of speaking opportunities
Speaking at a conference or event is an excellent way to position yourself as an expert with your target audience, build your profile and credibility, and generate brand awareness.

In today’s competitive business market, being positioned as an expert in your field can lead to new business opportunities and an increase in sales and new customers or clients.

Use case studies to your advantage
Case studies describe a project or client your business has worked with. Using case studies gives potential customers or clients an insight into how your business operates, and how they can benefit from what your business has to offer. People are more likely to choose a particular business over another when they can see previous results.

Engage on social media
Social media platforms such as Twitter, LinkedIn and Facebook offer a direct way to engage with current and potential customers. Begin by researching which social media channels your target audience use and create a profile on these channels.

It is important to encourage dialogue with your followers, which can be achieved by posting interesting content, sharing newsworthy stories about your industry, asking questions and responding to queries.

The power of public relations ultimately lies in its ability to set a business apart. Through establishing credibility, enhancing reputation and building brand awareness, public relations can help your business get ahead of your competitors.

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more tips see our website http://www.cpcommunications.com.au/

 

How to become a thought leader

December 3, 2013

Man being interviewedWhile many business people aspire to become thought leaders in their industry, only a few truly understand what this means and how to get there.

Thought leaders are informed opinion leaders and go-to people in their field of expertise. Being positioned as a thought leader in your industry helps your business gain credibility and visibility, and builds your personal brand.

Becoming a thought leader builds trust in your business, and helps you build a strong reputation and relationship with existing and potential clients or customers.

Here are some tips for becoming a thought leader.

Be well informed in your niche area
The first step to becoming a thought leader is to define the niche topic you are passionate about and already have expertise in. The topic must be relevant to your industry, your business proposition, your experience and your target audience.

It is important to understand all aspects of your chosen topic. Stay across the latest trends by reading key publications, research and blogs.

Provide expert commentary in the media
The media is always on the lookout for a great story supported by expert opinions and advice. Providing commentary to the media in an interview is an excellent way of demonstrating your knowledge and expertise in your topic area.

Speak at events
A great way to demonstrate your expertise on your topic and gain exposure with your target audience is to speak at events and conferences. Consider where your expertise lies and select a speaking topic that fits with your niche and will engage your target audience.

Write a blog
Blogs are a great way to share your knowledge and position yourself as a thought leader in your field of expertise. You can either start your own business blog or become a guest blogger on other relevant industry blogs.

It is important to post regularly and engage with your readers by encouraging discussions and sharing experiences, ideas and any other relevant information.

Network on social media
Social media platforms such as Twitter, LinkedIn and Facebook provide an avenue to demonstrate your expertise to a large, captive audience.

You can connect with people in your industry, post relevant, insightful and interesting commentary, or share articles that relate to your field. Building your social capital will go a long way to helping you become a thought leader.

Write expert content
One of the best ways to establish yourself as an expert in a particular field is to produce interesting and relevant content. Engage with your audience through expert articles, social media posts, eBooks, fact sheets, blog posts or guides. Your target audience appreciate quality content that provides value.

Thought leadership is about leading the conversation and challenging your target audience to think about the trends and issues in your industry. By developing and sharing your knowledge you can become a leading expert in your field.

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more tips see our website www.cpcommunications.com.au

 

How speaking opportunities can help your business

November 19, 2013

Microphone at conferenceSpeaking at a conference or event is an effective way to build your profile and credibility and position yourself as an expert in your industry.

In today’s competitive market being positioned as an expert in your field can lead to new business opportunities and an increase in sales and new customers.

The benefit of speaking opportunities
Speaking at conferences and events is a great way to get in front of your target audience to communicate your message and build brand awareness. It’s a good idea to speak at conferences or events your target audience is likely to attend as it may result in new customers or clients.

Speaking at an event gives you automatic credibility on your subject matter and helps to position you as an expert in your industry. When your customers or clients see you as an expert they are more likely to consider doing business with you.

When speaking at an event there are many promotional opportunities you can take advantage of to build your brand awareness. For example, you can include pamphlets or business cards in the gift bags or hand them out at the door. You also have the opportunity to publicise your involvement in the event by promoting it on your website, social media profiles and eNewsletter.

The more events you speak at the better your presentation skills will become. By speaking at many events you can increase your profile, which may lead to more speaking events in the future.

Tips to get the most out of speaking opportunities  

All About Public Relations has offered some excellent tips on how to get the most out of speaking opportunities.

Instead of waiting for a speaking opportunity to come to you be proactive and research upcoming events or conferences you can speak at. You can then pitch yourself to the event organisers and tell them why you would be a great speaker for their event.

When you do gain a speaking opportunity here are some tips to help you make the most of it:

  • Don’t use your presentation as an opportunity to do the hard sell. A good speaker adds value and shares insights, but doesn’t overtly sell their wares.
  • Target your presentation at the audiences’ level. Conduct some research into the level of knowledge the audience is likely to have. For example, if your audience has never used social media before, your presentation about social media will need to be at a very basic level and without using social media jargon.
  • It’s important to know what the audience is looking for in order to tailor your presentation to their needs. When researching the audience think about how your presentation can answer any questions they may have about your area of expertise.
  • Make your presentation engaging. The use of presentation slides or video equipment can assist in transferring the information to the audience in an interesting way.
  • Every opportunity to speak at an event is a chance to learn, grow and refine your presentation skills. Practice your presentation and seek honest feedback in order to improve.
  • Bring a colleague to the event in order to take advantage of networking opportunities.

Things to remember

  • You don’t need to be a professional public speaker to present at an event. However, you do need to have expert knowledge of your area of expertise, the ability to speak clearly and engage with the audience.
  • If you’re nervous before a presentation use relaxation techniques such as controlled breathing to help calm your nerves.
  • Remember to make eye contact with your audience and to speak clearly.
  • Make sure to prepare your presentation well in advance and allow yourself time to practice.
  • If you connect with your audience early in the presentation you have a better chance of successfully communicating your message. Think about using humour or hand gestures to aid with engagement.

Gaining speaking opportunities is a great way to increase your business’ exposure to its target audience and position yourself as an expert in your industry.

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more tips see our website www.cpcommunications.com.au.

How to use annual events in your PR strategy

November 5, 2013

shutterstock_55479049Today is the Melbourne Cup, the race that stops the nation every year.  With Christmas and New Year just around the corner, it’s a good reminder of the many great story ideas businesses can develop from these annual events. These stories are called evergreen stories.

Evergreen stories are kind of like ground hog day. They come around every year and from a media perspective, they remain interesting and newsworthy every year.

Your business can take advantage of annual events to gain media coverage, by developing a new angle on the same old story and pitching it to a relevant journalist. Most journalists will publish stories about upcoming annual events and are always looking for a fresh angle.

For example, evergreen stories around Melbourne Cup can include, gambling, social etiquette, winning, fashion and horses. You can develop fresh angles around these topics which relate to your business, for instance, don’t gamble on the wrong business and race to be the best in your industry.

Here is a list of other annual events you can use for evergreen stories:  

  • Annual events: The Melbourne Cup, End of Financial Year, Clean Up Australia Day.
  • Holidays: Easter, Christmas, New Years, ANZAC Day, Queen’s Birthday, Chinese New Year, Australia Day. 
  • Special days: Mother’s Day, Father’s Day, Valentine’s Day, St Patrick’s Day, International Women’s Day.
  • Special Weeks: NSW Seniors Week, Australia’s Healthy Weight Week.

There are many annual events you can take advantage of here is a link to more.

A good tip is to create a calendar of annual events relevant to your business. You can then create content around these events for your PR strategy, social media profiles and blog. This is a great way to help you plan and organise your content.

Take advantage of annual events to gain media coverage for your business and start thinking about fresh angles for Christmas and New Year now.

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more tips see our website http://www.cpcommunications.com.au/.

What to do when a journalist calls

October 22, 2013

If a journalist called right now to ask for an interview would you know what to do?

When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand.

To make the most of this opportunity you need to make sure you are prepared for the interview. You can do this by asking the journalist a few specific questions to gain a better idea of what they are looking for.

Here are some tips on what you can do when a journalist calls for an interview.

Try to not do the interview straight away
The key is to prepare for an interview, so try not to do the interview then and there. If they are on deadline, obviously you will need to do the interview quickly. In this case, even two minutes will you give you time to prepare.

Ask for their deadline
You should always ask a journalist what their deadline is for the interview to ensure you are available. If their deadline is in a few weeks then you can give yourself more time to prepare and book the interview for another day. If their deadline is in a few hours then you need to make sure you are available as soon as possible.

Get their contact details
Ask for the journalist’s name, publication, email address and phone number because these details will help you arrange the interview. You can also add their details to your media database and pitch them other story ideas in the future.

What will the interview be about?
Ask the journalist what the main topic of the interview will be. This will help you prepare for the interview by writing down some key points to discuss. You can also conduct some extra research if they bring up an issue you are not too familiar with.

If a journalist wants to interview you on a topic which isn’t in your area of expertise then think carefully about doing the interview. For example if you run a construction business and the interview is on fashion trends in Paris you should probably decline unless you are a fashion expert (and don’t want to become a fashion expert).

How will the interview be conducted?
There are numerous ways an interview can be conducted including over the phone, in person, via video call, emailed questions, live radio or on camera. You need to know how a journalist will be interviewing you to ensure you are prepared. For example an interview on live radio is very different to an interview for a print journalist because everything you say on live radio will be broadcast straight away.

If you want to be more prepared for when a journalist calls then you should hire a PR agency.  A PR agency will handle the initial call from a journalist, organise the best time for your interview and help you prepare the best points to discuss.

Tell us about any media interviews you’ve done?

 

How to use social media to build relationships with the media

August 6, 2013

Keyboard conversation buttonBuilding relationships with the media is important to the success of your PR activities.

By getting to know journalists and what they write about, you can improve your chances of successfully pitching to them.  When a journalist is familiar with your business and what you are an expert in, they are more likely to come to you with a media opportunity.

Most journalists are now on social media and use this channel to share their work and comment on issues of interest. By looking at a journalist’s social media profiles and posts, you can get to know what the journalist is interested in. You can also see when journalists post media call-outs which increass your chances of gaining a media opportunity.

Journalists are often hard to contact by phone or email and some of them may be more responsive on social media then other channels. You can start conversations with journalists on social media to raise their awareness of your business and help them to get to know you.

Here are some tips for building a relationship with journalists on social media.

Follow key journalists
Start by following key journalists in your industry on key social media channels including Twitter, Facebook, Pinterest and Google+.

LinkedIn is also a good channel to connect, though most journalists will only accept your invitation to connect if they already know you or can see how you will benefit them. Therefore, when sending a LinkedIn invitation to connect you need to remind the journalist of your previous contact or give them a compelling reason to connect with you.

Follow media outlets
Many media publications will have their own social media profiles, such as Sydney Morning Herald and The Australian. It’s a good idea to follow or like media publications in your industry. This is a great way to keep up to date on the latest news as well as see the types of stories they cover.

Twitter lists
Twitter allows you to organise your followers into separate lists. This can make it easier to view recent tweets from particular followers. It’s a good idea to create a list of journalists to help you monitor their tweets and look for media opportunities. If you only look through the normal Twitter feed you may miss some tweets.

Comment or like journalists’ posts
Commenting or liking a journalist’s post is a great way to start a conversation with them. Your comments should be relevant and add value to their post. You can also consider asking them a question to start a conversation. If you comment too often or don’t post useful information, the journalist may become annoyed, which can damage your reputation. Make sure what you have to say is valuable and appropriate.

Quick response time
If a journalist communicates with you on social media they will expect a quick response. If you don’t respond as soon as possible you may miss out on a media opportunity. Showing the journalist you can be easily contacted and are willing to help them with an issue is a great way to build a relationship with them. This means you need to regularly monitor your social media accounts and respond promptly as required.

Share media coverage
By sharing media coverage you will help raise the profile of your business and of the journalist. Journalists are grateful when their work is recognised and shared. If a journalist has posted a link to an article they’ve written about your business you can share it on your social media profile. You also have the option of posting the media coverage yourself and tagging the journalist or media publication. Your post will then be visible on the journalist’s profile, which increases the reach of the post.

Maintain good manners
Remember to always be polite and respectful on social media no matter who you are communicating with. Don’t write rude or negative comments even if a journalist wrote a less then favourable story about you. By maintaining good manners on social media you can build a great reputation for your business and help to create a good relationship with journalists.

Pitch via social media
Once you have built a relationship with a journalist on social media you may be able to pitch to them via this channel. This may involve sending them a story idea via a direct message on Twitter, LinkedIn or other channels. You can make the pitch more personalised by referring to something they have posted recently, showing them you are interested in what they have to say.  You may also choose to tweet them links to relevant research or blog posts for story ideas.

Pitching via social media will be more effective if you know the journalist is regularly active on social media. If the journalist hardly checks their account they are likely to miss your opportunity.

By following these simple tips you can start to build a relationship with journalists on social media and improve the effectiveness of your pitches and PR activities.

How much influence does public relations have on the media?

July 2, 2013

Media definitionThe relationship between the media and the public relations industry has often been cast as a turbulent one, where ‘stubborn’ journalists butt heads with ‘manipulative’ PR practitioners.

The reality is of course much happier. Good and ethical public relations is about mutually beneficial partnerships with the media, leading to the sharing of quality content with the public.

So, to what extent is what you read, hear or view in the media the product of public relations tactics?

The complexity of modern public relations makes this a difficult question to answer. Some research has suggested that up to 80 percent of media coverage is influenced by public relations; however, this is very much up for debate.

Here are some factors to consider when examining the influence of public relations on the media.

Collaboration is key
Good public relations involves reciprocal relationships between journalists and public relations practitioners.

Public relations practitioners work collaboratively with journalists on story ideas, facilitate media opportunities, and provide journalists with spokespeople and content. Journalists gain as they have access to more information, sources and background to build a story. Brands gain as they are given the opportunity to tell their story in the media.

When done well, public relations influences what is covered in the media without compromising on journalistic integrity.

Journalism is changing
Journalism has undergone significant change in the last decade. Budget and staff cuts mean there are now less senior journalists and fewer resources. With the growth of online, the demand for information has increased, which means a bigger burden on journalists’ time.

Public relations practitioners support journalists by saving them time, providing access to information and facilitating opportunities.

Journalists are approached by public relations people all the time. It would be impossible and undesirable for every story idea to get covered. Journalists consider each opportunity, the timeliness and newsworthiness, and provide their own perspective.

Social media has changed the media landscape
Social media puts the creation of content in the hands of brands, public relations practitioners and the public. In many cases social media sidesteps journalists, as information can be created and delivered by anyone and everyone.

However, social media also makes the job of a journalist easier. The immediacy of news via social media ensures that journalists always have access to timely information. Stories in the media are also frequently shared via social media by individuals and brands.

In the end, it is clear public relations has considerable influence with the media, but to predict to what extent is difficult and perhaps even unnecessary. The reality is that good and ethical public relations is reciprocal; it’s about productive relationships and shared influence which lead to great stories for the public.

Contact CP Communications today and find out how we build great relationships with journalists to secure media coverage for your business.

Print vs. online coverage? Is one better than the other?

June 18, 2013

Newspaper stackThe growth of online has had a huge impact on the traditional media landscape. Media outlets are now shifting online to meet the demand for faster information, and bloggers have more influence and credibility than ever before. Content is delivered quickly, more frequently and 24 hours a day.

Getting publicity for your business is no longer simply about column inches in a newspaper or magazine, it is also about gaining page views, likes and shares online.

When securing media coverage for your business, you can expect and should aim for it to be across both print and online.

So which is the better medium? Print or online? Here are some of the advantages and disadvantages of both.

Print is not dead!
There has been much said about the decline of print publications as a result of the growth of online. However, print publications are still here, still widely read and still preferred by many audiences.

When looking to secure media coverage for your business, it is essential you be featured in the media that your target audience reads. For many people this continues to be print media.

Depth of content
Online articles are written specifically for the web and tend to be more concise than print, as it makes it easier to read and scan on a computer screen. Print publications can provide opportunities for longer, more in-depth feature articles. This provides a great opportunity to tell your business’ story in more detail.

People read print and online stories differently
Research shows that people tend to read online content in a different way than print. On the web, the reader is less likely to read an article in full, maybe viewing multiple webpages at once, and can be distracted by links to other stories.

In contrast, readers are more likely to take the time to read print articles in full, and it has been argued that print stories can have a longer lasting impact.

Increase your readership
While it is true many people still read print publications, print readership on a whole is reducing in favour of online. Many readers choose to read their news online exclusively, and it seems this trend will only continue.

Online coverage has greater potential to reach a wider audience than print. Not only does it capture readers who no longer read print media, the accessibility of the web means you can reach a greater pool of people.

Drive traffic to your website
The great thing about online coverage is it can help drive traffic to your business’ website. Readers interested in your business can immediately connect with you, which can lead to increased conversions and sales for your business.

Help people find you
By getting your content online, you can improve your website’s SEO and help your customers find you. The more links to your website and the more fresh content you feature on your website, the better you will rank on search engines.

Readers can engage with you and share your story
With the rise of social media, readers can now share and recommend your articles and media coverage. This can create a group of advocates for your brand, and extend your readership and network considerably.

Further, giving readers the chance to engage with stories by adding their comments extends the conversation about your brand with the people that matter the most; your customers.

In the end, both print and online are an important part of the public relations mix. Both are an integral part of a good PR strategy and can help you meet your business objectives in different ways.

Contact CP Communications today and find out how we can secure great print and online coverage for your business.

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