Four tips for writing media releases

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A media release is a written piece of communication distributed to specific journalists to announce something newsworthy. They are a great way to disperse information about your business, gain media coverage and communicate with your target audience.

Media releases have specific structure and style, which we have outlined in ‘Tips for writing a great media release’.

Some other useful tips highlighted by Under 30 CEO include:

  1. Put yourself in your target audience’s shoes
    When creating a media release it’s important to think about what your target audience will be interested in. By appealing to your target audience they are more likely to read your content and take note of your key messages.
  2. Be consistent
    When communicating with your target audience it’s important to have a consistent message across all of your communication channels.For example, when distributing a media release you should make sure it is sent out to journalists all on the same day. On this day you should also put the media release on your website and social media channels and inform any internal staff.By releasing the news to all channels at once you can inform people at the same time and reduce the risk of your information being misinterpreted.
  3. Get your information found online
    People are now using the internet to search for information and current news. If you want more people to find your media release online then it’s a great idea to optimise your content.When uploading your media release on your website, blog or online distribution service you will often be promoted to add relevant keywords to it. This is a great way to help your media release appear higher in search engine results and may help you reach a wider audience.
  4. Keep it simple
    When writing your media release don’t use over complicated phrases, extra long paragraphs or jargon. Your target audience is more likely to receive your message if you write in a clear, easy to understand manner.

Have you achieve media coverage from a media release before?

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