Starting a blog

Welcome to the Small Business PR and Marketing blog! It seems that blogging has reached a critical mass and everyone is thinking about starting one (obviously including me!) In the process of developing this blog I talked to expert Carol Daunt (who helped me set up this blog!). She is in the business of explaining communications technology and she believes that blogs:

• Build your profile as blogging demonstrates expertise

• Allows you to shares information with customers

• Informs people about other things your business is doing

• Generate powerful referral networks

• Creates an opportunity to network and share information with people from around the world

• Permits the kind of conversations that are necessary to truly connect with modern customers

• Creates an opportunity to build relationships with your customers

• Search engines are attuned to finding blogs

I hope you find this blog informative – as the title says it is PR & marketing tips for small business entrepreneurs.