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	<title>Public Relations Sydney</title>
	<link>http://publicrelationssydney.com.au</link>
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		<title>&#8220;The top 100 CEOs don&#8217;t do it&#8230;&#8221;</title>
		<description><![CDATA[Barb Dybwad&#8217;s Mashable article, &#8216;Should CEOs Be Fluent in Social Media?&#8216; interviews CEO of Forrester Research, George Colony, in an effort to uncover why so few CEOs have taken on social media.    
Why are there so few top executives on Twitter and social media in general? What are some of the major fears and issues that are preventing that kind [...]]]></description>
		<link>http://publicrelationssydney.com.au/?p=1019</link>
			</item>
	<item>
		<title>The use of social media in B2B internet marketing has grown</title>
		<description><![CDATA[The article, &#8216;The Growth of  Social Media in B2B Internet Marketing&#8216; on Website Marketing Pros, discusses the employment of social media and the creation of buzz as a tactic for business-to- business internet marketing.
The term social media marketing generally implies the use of online communities, blogs and social networks and other online media for the purpose of [...]]]></description>
		<link>http://publicrelationssydney.com.au/?p=1029</link>
			</item>
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		<title>Web 2.0 could drive evolution in government and citizen relations</title>
		<description><![CDATA[The emergence of Web 2.0 brought a whole new dimension to how businesses communicate and connect with their customers. Dominic Fallow&#8217;s Rachel Fieldings&#8217; now explores how &#8216;Web 2.0 could drive evolution in government and citizen relations&#8217; too.
Web 2.0 technologies are changing the way government operates and interacts with the public worldwide. They present an opportunity for government CIOs [...]]]></description>
		<link>http://publicrelationssydney.com.au/?p=1002</link>
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		<title>Leadership in the Communications field</title>
		<description><![CDATA[In his article, &#8217;13 Rules of Leadership for Communication, Influence and Social Media Strategy,&#8217; SocialMediaToday&#8217;s Don Bulmer demonstrates how US Army General, Colin Powell&#8217;s rules of leadership can be applied to the life of a communication professional in an environment of constant social and business change.
RULE #1: It ain&#8217;t as bad as you think. It will look better in [...]]]></description>
		<link>http://publicrelationssydney.com.au/?p=989</link>
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		<title>Social Media Engagement Optimisation</title>
		<description><![CDATA[ClickZ.com&#8217;s Harry Gold&#8217;s article, &#8216;Social Media Engagement Optimisation and ROI,&#8217;  explores whether you can optimise social media marketing the same way you optimise performance media or paid search:
Well, first you must decide what you want people to do, and then choose a couple things to measure that success. For instance, take the following metrics, their possible data, and some [...]]]></description>
		<link>http://publicrelationssydney.com.au/?p=996</link>
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		<title>Find the people who hold influence</title>
		<description><![CDATA[Brian Solis&#8217; article, &#8217;Influencing the Influencer&#8216;  explores how companies can excel in social media, particularly through communications with influential people.
The competition for attention is focused on social networks as brands vie for awareness and consideration. Establishing a presence in Facebook and Twitter is as necessary as it is trivial.
In the great social land grab, many organizations are missing true [...]]]></description>
		<link>http://publicrelationssydney.com.au/?p=984</link>
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		<title>PR, you&#8217;ve changed.</title>
		<description><![CDATA[The article &#8216;PR Has Changed. Have You Changed Your PR?&#8217;, on Fusion B2B&#8217;s blog, explores how PR has changed over the past few decades and the implications.
So, how has PR changed? Not to overstate, but in the last few years PR has changed more than in the last 30 years combined. How? The changing roles of [...]]]></description>
		<link>http://publicrelationssydney.com.au/?p=976</link>
			</item>
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		<title>Reach vs engagement</title>
		<description><![CDATA[Socialmediatoday.com&#8217;s Andrew Smith has written an interesting article about &#8216;Reach versus engagement: The new online battleground for PR and media&#8217; .
For decades, PR has been seen by many marketeers as “cheap reach via editorial” – in other words, the goal of PR was to gain editorial coverage that provided the greatest number of opportunities to see – at [...]]]></description>
		<link>http://publicrelationssydney.com.au/?p=970</link>
			</item>
	<item>
		<title>So why blog?</title>
		<description><![CDATA[• Blogs build your profile as they demonstrate expertise &#8211; for me I found it an immensely powerful way to building my own profile and credibility.
• Blogs allow you to share information with customers – it is an interactive medium where readers can comment on the posts and they humanise your business.
• Blogs inform people [...]]]></description>
		<link>http://publicrelationssydney.com.au/?p=960</link>
			</item>
	<item>
		<title>Blogging tips</title>
		<description><![CDATA[•    Use other social media mediums to link to your blog – when I post I always tweet about it. So the tweet for this post is “Why blog? My tips on blogging” This means you a driving traffic from twitter to your blog. And interesting tweets are often retweeted so twitter can send thousands [...]]]></description>
		<link>http://publicrelationssydney.com.au/?p=963</link>
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